Pru Parkinson

Highly accomplished strategic sales and marketing leader with over 30 years of experience delivering growth, transformation, and commercial impact across global organisations. Combines deep expertise in marketing strategy and sales effectiveness with strong leadership capability, enabling organisations to improve performance, increase market share, and drive sustainable revenue growth.

Key Strengths

• Marketing & Sales Strategy – Developing and delivering strategies to drive revenue and growth.
• Sales Effectiveness – Optimising sales performance and capability.
• Leadership Development – Building and motivating high-performing teams.
• Commercial Negotiation – Delivering value through strategic negotiation and partnerships.
• Functional Transformation – Leading organisational and process transformation.
• Business Growth – Driving market share and shareholder value.
• Stakeholder Engagement – Working with senior leaders across global organisations.

Career Highlights

Senior Consultant – Strategy, Transformation & Leadership, Atlantic Cedar Ltd (2014–Present)

• Leads marketing and sales effectiveness engagements across public and private sector clients.
• Develops strategic marketing and sales plans aligned to business objectives.
• Provides skills assessments, organisational design, and transformation expertise.

Chief Marketing Officer, Clear Channel Outdoor (2009–2014)

• Led global marketing strategy and rebranding initiatives.
• Increased market share and positioned the organisation as a global media brand.
• Built a global marketing capability.

Co-Founder, Nyton & Online Visibility (2001–2009)

• Developed online advertising strategy and revenue growth.
• Delivered global communications innovation and improved profitability.

Chief Executive Officer, Universal McCann (2000–2001)

• Led strategic direction, market positioning, and business growth.
• Secured new revenue streams and improved commercial performance.

Credentials

• Core Expertise: Marketing Strategy, Sales Effectiveness, Leadership Development, Commercial Strategy.
• Leadership Experience: CMO, CEO, Co-Founder, Senior Consultant roles.
• Certifications & Development: Harvard Business School AMP; Financial Times Non-Executive Director Diploma.
• Capabilities: Strategic planning, transformation, organisational leadership.

To learn more about Pru's experience and expertise visit her LinkedIn.