Kate Maddison-Jones

Commercially focused marketing and business development professional with a strong track record across B2B and B2C environments. Combines creative marketing expertise with a solid foundation in sales and customer experience to deliver campaigns, partnerships, and brand growth. Proven ability to drive measurable results through innovative marketing strategies and strong client engagement.

Key Strengths

• Digital Marketing Strategy – Developing and executing campaigns to drive brand visibility and growth.
• Business Development – Identifying partnerships and opportunities to expand market reach.
• Brand & Customer Experience – Enhancing brand identity and customer journeys.
• Social Media & Content – Creating engaging content across digital channels.
• CRM & Customer Insight – Leveraging customer data to improve engagement and retention.
• Campaign Delivery – Managing end-to-end marketing initiatives.
• Stakeholder Engagement – Collaborating with internal teams, partners, and clients.

Career Highlights

Consultant – Business Development, Atlantic Cedar Ltd (2023–Present)

• Leads marketing campaigns aligned to strategic objectives
• Builds partnerships and brand collaborations to expand reach
• Maintains and enhances brand identity across communication

Head of Supply Chain & Operations, Alwalton Hall Ltd (2017–2023)

• Delivered strong commercial growth, including c.60% compound growth.
• Achieved 90% customer retention through improved customer journey and engagement.
• Developed brand positioning and executed targeted marketing campaigns.

Sales Executive, Oxford University Press (2017)

• Built relationships with academic institutions and drove product adoption.
• Delivered tailored sales campaigns and identified new growth opportunities.

Credentials

• Core Expertise: Digital Marketing, Business Development, Customer Experience, Brand Management.
• Technical Skills: Canva, Adobe Creative Suite, Google Ads & Analytics, CRM platforms.
• Capabilities: Campaign delivery, performance analysis, AI literacy for marketing.
• Strengths: Communication, strategic thinking, visual storytelling.

To learn more about Kate's expertise and experience visit her LinkedIn.